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In addition to creating brand identity, the car company's logos offer powerful visual images for car consumers. If you are a car enthusiast and you wonder what different car logos mean, here is an explanation.
The logo is a four-leaf clover on a white background. It means happiness just like what four-leaf clover means. It first appeared on Alfa Romeo race cars during the First World War. It then appeared on Ferrari riders when Alfa shut down its racing program in the 1920s.
The Bugatti Company uses two marks: one has the initials "EB" and the other is a red oval with the word "Bugatti" spelled out. The first emblem in 1910 had only one red oval. The initials were added later. The two brands have the same meaning: they are a reference to Ettore Bugatti who is the founder of the Bugatti Company.
The emblem is an educating horse that is often in a yellow rectangle. The logo first appeared in the 1920s when the company manufactured racing cars for Alfa Romeo.
The horse comes from a WWI flying ace that painted it on its plane as a sign of happiness. Enzo asked the manufacturing company to place the same horse on their racing cars. The yellow background symbolizes Modena, Enzo's hometown.
Like Bugatti, Jaguar has two main brands: the grower who has only one cat face, and the hopper, which is a plump jaguar that jumps off the hood. The hopper logo was used before World War II while the flat grower was used in the 1950s. The logos symbolize the animal, jaguar.
A yellow circle with a green, curved triangle with the company name is what the logo carries. When you look at the emblem, the company name is obvious. The letters on the triangle are initials from founder Colin Chapman. The emblem was first displayed in the early 1950s when Lotus Engineering Company was founded.
The logo is a red three-pole spear, usually called a trident. The emblem is believed to have been designed by Mario Maserati. It was believed that Maserati based the logo on the trident worn by Neptune in classical mythology. The company began using the emblem in the early 1920s.
The logo has featured a lion since 1948. The metallic color of the emblem represents the brand's values which are: allure, excellence and emotion.