Vorgefertigtes Logo Logo Design Geschäftslogo von ArlyneGraceDesign
When you start out in financial services, insurance or accounting, one of the most important first decisions is to take your logo design and overall brand strategy. The financial services industry is so competitive today that it is important to have a strong brand to help you stand out in a very crowded marketplace.
As you develop your business plan, you can try to understand more about your customers and think about how you want them to perceive your business.
Traditionally, companies in finance, banking, insurance and accounting have presented themes in their logos relating to strength, reliability and stability. Pictures of pillars, lions, bricks or a mountain can convey these themes.
Companies in these areas have also traditionally tried to highlight their professionalism and attention to detail. Pictures of pens, scales or charts can go in the direction of letting customers know exactly what your business does and how you do it.
However, some of these themes and logo design images in these industries may look a bit cliché, old fashioned and boring. The key is to try to be original by conveying the same message that financial companies always have but conveying it in a modern, interesting way.
When people will place a lot of trust in a financial institution, it is generally better to have a serious, conservative looking logo design.
You should avoid currency symbols as they may appear crude or amateurish on a logo for the financial, insurance or accounting industries.
Allow yourself to think a lot about coloring because a lot of meaning and emotion can be conveyed through its careful use. Finance and insurance institutions have usually worn black representing seriousness, red for strength, white for truth and darker shades of blue for security, professionalism and fidelity. However, some modern companies shake up the tradition and start to go with a variety of colors so you don't have to limit yourself here in any way.
Financial institutions should use a bold face font to express strength and stability and have usually gone with legible, conservative, formal fonts. Most financial services companies follow the convention and place the font under the logo image.
Having a good logo design for finance, insurance or accounting companies is easy today with so many ways to get a logo online or offline. Get your business off to a good start and invest in a good logo design that can lead your business to success!