Vorgefertigte Logo – Designs für Fotografen und Kleinunternehmer. vorgefertigtes Logo, Business Branding, Markenpaket, Markenidentität, Jade Blossom Design, Designtools, digitales … –
Can you imagine if "Golden Arches" were purple or if IBM's colors were red and green? You may have wondered who, how and why they came in the colors they did.
Why are there so many restaurants like McDonald's, Burger King, Taco Bell, Pizza Hut, Subway all use red, orange, yellow or green, but you don't see much blue or purple.
Chances are there's a lot more to the process than you might imagine. And if you're not wondering, but you're thinking about creating a logo or hiring someone to do it for you, it's something you want to read.
It sounds absurd, though Choose the right colors for your business image
and logo can mean the difference between success and failure . Take
example above, did you know that research shows that people eat more in one
rooms painted with warm colors like yellow and red, against cold color? Yep, that & # 39; s
We are all affected by the color we see - both physiologically and psychologically;
your customers are no different.
In fact, your customers directly assume assumptions about your business; it is quality and service based on your logo and the colors you have associated with it. Most of the time, they are not even aware of it, but trust me, your customers make very quick assumptions about your business based on your identity and the colors you have chosen to use.
It is easy; Choose the right colors that are comfortable for your target market and you win. You are one step ahead of the competition.
So how do you choose the right colors? If you & # 39; If you are working with a knowledgeable designer to create your company image, you have a huge advantage over an entrepreneur going alone. Make sure you work with a business-friendly designer who thoroughly understands color theory and how it affects consumers.
If you go there alone & # 39; s good news and bad: the bad news is that there is no color combination that works for all industries and companies. The good news is that scientific studies have found that there are some basic theories about how certain colors can affect our behavior. If you use the information in these studies, you can choose color ranges that can work more effectively for your business and your industry. Here are some results from such a study:
RED This is food color. Ever noticed that restaurants use red
very? It makes you hungry by increasing your body's metabolism. Red suggests
aggression, hostility, heat, stop, error, warning, danger, error, fire, lushness
and passion. Here's the red challenge - see if you can find an air conditioner
company with a lot of red in its logo, you've probably won & # 39; t.
YELLOW Yellow suggests the sun, expansiveness, happiness and
high mood. Yellow commands attention and suggests caution. It can be used successfully
as a highlight. Here's the yellow challenge - see if you can find an economical one
company with very yellow in its logo.
BLUE Not a good color for hospitals. Blue suggests the peaceful,
the sad and the water. Blue is often associated with the male. Blue is a cool color
and can visually expand a room. It does not supplement most foods. Blue goes well
with warm colors and materials. Here's the blue challenge - see if you can
find a fast food restaurant with a lot of blue in its logo, you have to look out
GREEN Associated with nature the pastoral and general well-being.
Green also suggests envy and jealousy. Green should not be used too much. Too much
can affect skin tones and the appearance of some foods. Here is the green challenge
- see how many headlines you see in green, you can - but you see a lot more
BLACK Black may have negative sociological connotations such as
evil, sorrow, ghost, night, death and fear. However, black can be very stylish
and modern. Black works well as an accent with other colors. Here's the black one
Challenge - see if you can find health care organizations with a lot of black
in its logo.
Sure, you will be able to find some exceptions to my challenges; I know that there are always exceptions to the rule. Some of the exceptions may even work, but the best option is to either study and learn color theory or work with a skilled designer who understands it.