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Branding and marketing through logos has undergone a huge transition - a look at the old and current logos of some well-known brands is enough to give you an idea of the size of this transition. Graphic design companies now utilize many important factors that influence buyers' decision-making process. These factors include the colors used in conjunction with smart logo design.
The colors used in the logo of a brand play an important role in how the specific brand is projected on the market and how the target group accepts it.
Companies hire graphic designer services to design their logos. These logos should be an appropriate extension of their brand identity and philosophy.
Branding a product or service through creative images is an effective way of influencing purchasing decisions; A survey conducted to study the influence of colors on customers when purchasing a product revealed that 93% of customers focused on the product's visual appearance.
Different colors and color schemes are used by companies in their logos to make the targeting very specific; below are some examples of the same-
RED- Often used by fast food chains and during sales because it affects human appetite and stimulates focus and energy.
Blue- Creates a sense of calm, security and confidence; used mainly in offices and by companies that are conservative.
Green- Often associated with nature, health, money and peace; is used to create a sense of calm and for environmental reasons.
purple Represents an imaginative and respectful brand; is often used for beauty products.
Orange / yellow Used to draw impulsive buyers as well as window dealers as these colors create a sense of joy and optimism.
Black- Used as a symbol of power and intelligence; used by IT companies.
Gray- Neutral color, creating a sense of practicality and timelessness.
White- Generates a sense of purity, security and creativity as it acts as a clean slate.
Designers at graphic design companies adjust the contrast and color scheme to better engage users and customers. They use:
- Contrast for attracting users as well as reducing eye strain,
- Complementary colors to focus on the areas that have information for users to read
- Vibrance to project the feeling of graphic design
- Bright shades to elicit a response from users and
- Neutral colors to help users process information better in case of data-heavy products.
With the right use of colors, designers can get a lot for a company.
That is why it is important to hire services from creative professionals. Because there are many companies and brands on the market, standing out in the crowd and remembering the target audience through a unique identity can be a real benefit to commercial success for any business.